When Brett Naidoo was younger, he was impressed by the popular Coca-Cola brand. His curiosity for what made the soft drink company so accessible and successful inspired him to pursue a career in the beverage industry himself. He built the foundation for his career by earning a Bachelor of Accounting, an MBA and a postgraduate diploma in accounting. His determination also led him to receive a certification as a chartered accountant. Today, he serves as the chief operating officer of SoftBev, a company that specializes in the manufacture, sale and distribution of non-alcoholic beverages. Some brands that are produced by the company include Mountain Dew, Pepsi and Capri Sun. In his current role, he applies his industry expertise to successfully lead and oversee company operations in major areas of South Africa, namely Johannesburg, Cape Town and Durban. He also develops reliable go-to market strategies for the company.