When she reflects on her career, Cindy Bontrager can hardly believe the leap of faith that she took in becoming an entrepreneur. “I was working at Designs West, a well-known and successful seating company, when it closed suddenly. I decided to purchase all the patterns and some necessary equipment from Designs West and Superior Seats was born,” she says of her entrepreneurial journey, which began 15 years ago. Located in Elkhart, Ind., Superior Seating is a leader in the design and manufacture of custom seating. Ms. Bontrager offers more than 20 original styles of standard seating, as well as integrated seatbelt seats, matching sofas, furniture for RVs, toy haulers and horse trailers. She sets her company apart from others in the area by utilizing quality materials and employing a team with excellent workmanship and indisputable reputations. Ms. Bontrager’s motto may be simple, but it is exactly what has guided her company to success: Superior style, Superior comfort, and Superior quality.
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