Franco Fogliato is a brand management, marketing and distribution expert who has more than 21 years of experience developing effective business strategies for brands in the apparel industry. Today, he excels in his role as senior vice president and general manager EMEA for Columbia Sportswear Company, a retail manufacturer that provides consumers with “tested-tough” outerwear and sports apparel, including jackets, pants, shirts, footwear, and more. Mr. Fogliato has been with the company for the last four years, during which time he has demonstrated his well-rounded skill set developed from his extensive business background. Before joining the team at Columbia Sportswear Company, he spent 10 years as the chief executive officer of the European division of Billabong, a manufacturer of sportswear and casual clothing. In recognition of his professional excellence over the last two decades, Mr. Fogliato has been identified as an Elite Worldwide Professional. He was also featured in “Top 101 Industry Experts,” and will appear in an upcoming edition of Pro-Files Magazine.